Graphic
Designer

Mark
Mark

Nathaniel
Young

Graphic
Designer



Projects ︎︎︎

Work
Info



Roland x Dais Records

Creative Direction | Apparel Design

Unimatrix Zero

Brand Identity | Logo Design

Mom+Pop Music

Print Design | Marketing

︎︎︎ Project Index
Mark

Unimatrix
Zero

Brand
Identity


Unimatrix Zero is a record label that my partner and I launched together in summer 2022.

I tasked myself with designing the logo and overall brand identity, with the goal of creating something that was timeless, could work across multiple genres of music, and that left enough room for growth and evolution down the line. The primary logo mark is inspired by the LCARS user interface system found aboard all Federation ships within the Star Trek universe, and the word mark uses Microgramma, the same typeface used for starship designations on the hulls of all Federation ships.

Unlike the more templated approach favored by many dance music-focused labels, I wanted each album artwork to be self-contained and to tell its own story while still maintaining continuity.

The label’s name is derived from our shared love of the Star Trek universe, specifically Star Trek: Voyager’s season 6/7 episodes Unimatrix Zero Part I & II, telling the story of an alternate reality inhabited by Borg drones who find themselves on the path to self-awareness, free from the collective Borg consciousness. My partner and I couldn’t help but see the parallels between the Borg’s Unimatrix Zero and our cherished dance music community, both offering respite and a utopian ideal to the otherwise bleak and disheartening circumstances of our everyday lives.

With these parallels in mind, we decided that the first release from our label would manifest as a various artist compilation comprised of music from friends and collaborators from across the North American dance music scene.


Client: Unimatrix Zero
Type: Creative Direction, Logo Design, Album Artwork, Marketing
Year: 2022


︎︎︎ Link

Mood Boarding /
Planning


Keywords & Concepts: Pastel dystopian utopia, whimsical menace, individuality vs collective consciousness, organic vs artificial, utopian necessity vs Borg efficiency, safety, seduction, community, sci-fi, cyberpunk, organic yet rigid, rave, cinematic, perceived futures

Cultural References: Star Trek: Voyager, Star Trek: DS9, The Matrix, Tokyo Drifter, Seijun Suzuki, Dorohedoro, Q Hayashida, Aposimz, Blame!, Tsutomu Nihei, Tetsuo: The Iron Man, Warp Records, Editions Mego, Raster-Noton






Logo Design /
Iteration 01

Sketches/
Initial Variants




Logo Design /
Iteration 02

Additional
Variants




Logo Design /
Iteration 03

Final
Logo







Branding /
Identity 01


While we felt it was important not to limit the brand’s visual language to any finalized palette of colors, in an effort to leave room for growth and evolution, we defined a few foundational starting points that would serve as a common thread throughout the brand’s identity in both digital and physical realms.


Color
Palette





Branding /
Identity 02



Social Media /
Web Assets




UXZ-01 Artwork /
Poster Design 01



Digital / Print
Assets



UXZ-01 Artwork /
Poster Design 02



Digital / Promotional
Assets

Mark
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